Do you now that “lambanog” the Philippine alcoholic liquor, most commonly known as coconut wine, is now being sold in the United States?
Until recently, “lambanog” was primarily a local drink and widely enjoyed by the natives, particularly of the coconut-producing regions in the Philippines. Festive occasions are incomplete without the “tagay” and the “pulutan.”
But because of its long existence as a cottage industry product, the coconut wine is beginning to gain worldwide recognition. Its introduction to world market began with exports to Taiwan and Cambodia in 2001. Since then, it has enjoyed increasing exposure and popularity.
And lately, “lambanog” or VuQo as the producers named it, made its debut in the United States. Besides, the ABC Studios in Hollywood held its own launching of the wine. Malcolm Barret and Christoper Atkins were among the celebrities who were present. Alexis Monsanto, a Filipino fashion designer was among the group, too. He said VuQo reminded him of his childhood in the Philippines. He grew up in Batangas.
Rich Cabel, CEO of VuQo Incorporated, the company that manufctures VuQo, related that it took them four years to refine the product. And now that it is out, they will maximize their efforts to develop a plan of marketing for their finished product in the United States.
With report from ABS-CBN Global
I love the sweet and pungent taste of Lambanog. My grandma usually serves it during special occasions. Thank you for sharing such an interesting and informative article. – Pinoy
I would love to try this lambanog liquor and see for myself how it compares with the other liquor brands that are popular in the market. Your article is definitely very informative for liquor and wine lovers out there who are curious to experience and savor different tastes and varieties of alcoholic drinks and beverages. Thanks, Pinoy Girl
Wow that’ s a big windfall for us. i think i already saw it somewhere, can’t remember. i’ll check it out, ako pa.